How it worksYou click once. It does the rest.
Nothing exists in your account until MarketRead builds it, nothing spends until you press Go live, and everything is reversible in one click.
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01 Connect your ad account
You approve MarketRead through Meta itself. No Business Manager navigation, no shared logins, no password ever reaches us — and you can withdraw it from your own settings whenever you like. We only ever build inside an account you already own.
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02 Give it the brief
Your website, what a result means to you — an enquiry, a booking, a purchase, a visit — and a monthly budget. Optionally your own images, your own words, and what one result is worth to you. That last number is the yardstick every later decision is measured against, so it is worth a minute's thought.
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03 It builds the campaign, paused
MarketRead reads how the business is bought, writes the media plan, generates the ads, uploads the images and builds the campaign, ad set and ads in your account — every one of them paused. You see the plan, the creative and the daily budget before anything exists that could spend a penny.
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04 You click Go live
Campaign, then ad set, then ads — each one switched on and then read back from Meta to confirm it really is on. If any step fails, everything already switched on is put back to paused and you are told the campaign did not start. A half-live campaign is never presented to you as live.
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05 It runs the account
Daily, under the rules below: losers paused, winners scaled, tired creative replaced, the month kept on pace. Every decision is written down in plain English with the evidence behind it, and a report lands in your inbox each Monday.
The rules, in full
No black box. These are the thresholds it runs on, and they are the same ones the engine was backtested against — imported from the backtest, not re-typed, so the two cannot drift.
| Rule | Fires when |
|---|---|
| Dead ad | Spent well past the evidence bar with zero results |
| Over target | Enough spend and enough results to be sure, and cost per result is 30% worse than your target |
| Decaying winner | 7-day cost per result 50% worse than target, even while the lifetime figure still looks fine |
| Fatigue | Frequency above 4.0 alongside a rising cost per result |
| Scale up | A proven winner at 20% better than target — then +25%, once per 48h, hard-capped |
| Creative refresh | An ad is paused — a replacement is written against why it failed and launched in its place |
| Budget pacing | Spend is ahead of the month — the daily budget is trimmed to what is left, not blown early |
The evidence bars are deliberately conservative and are stated on every decision, so you can always see the bar it used. We would rather be late and right than early and wrong with your money.
What we measured before building it
We replayed these rules over real spend, walking forward day by day using only the data that existed on each day.
- The replay
- £437,790 of real spend and 19,021 conversions across 21 UK lead-generation campaigns, July 2023 to August 2026, exported from the ad account — day by day, with no knowledge of what happened next.
- What we report
- Spend-after-signal: money that went to an ad already provably past target on the evidence available at the time.
- What we refuse to report
- A "results you would have gained" figure. That requires assuming how a winner scales, and nobody can measure that. Every vendor quotes it anyway.