MarketRead

The best Facebook ads tool for a UK small business

If you want Facebook and Instagram ads built and run for you, MarketRead (our product) does that for a flat £49 a month; if you only want ad copy and images, MyBusinessAdPro and Mintli start at £9 a month, and if you want Google ads as well, Adyft covers both.

We make MarketRead, so read this as a buyer's guide from one of the contenders. Every price and claim about another tool below was read on that tool's own page on the date shown.

Last checked 30 Oct 2026. Prices and claims below were read on each tool's own page that day.

The comparison

ToolWhat it doesCheapest paid planCut of your ad spend
MarketReadBuilds the campaign in your ad account and runs it daily£49 a month for one business; free to see your ads; 14 days free when you go live£0 of your ad spend, ever
AdyftBuilds, launches and manages the campaignsFrom £39 a month, 14-day free trial, no cardSays it takes 0% of your ad spend
MadderDrafts, builds and launches the campaignsFree during early access by invitation; paid later, price not set yetYou pay Meta from your own ad account; no cut is stated
MyBusinessAdProWrites the ads; you post them and set the budget£9, £19 or £49 a month; 7-day free trial, no cardNo cut stated; you set the budget in Meta Ads Manager
MintliMakes the creative (images, copy, email, video)Free plan with 5 free ads, then £9, £29 or £79 a monthNo cut stated; it is priced by the number of ads
Meta Advantage+Automates audience, placement and budget inside Meta's own toolsNo separate plan price on Meta's pageNot a third-party service

Sources: Adyft, Madder, MyBusinessAdPro, Mintli, Meta Advantage+. Plans change; check the tool's own page before you buy.

Cheapest paid monthly plan, in pounds, for each toolMyBusinessAdPro £9 a month, writes the ads; Mintli £9 a month, makes the creative; Adyft £39 a month, builds and runs the campaign; MarketRead £49 a month, builds and runs the campaign. Prices as shown on each tool's own page on 30 Oct 2026. Madder and Meta Advantage+ show no plan price.Cheapest paid plan, per monthBars compare entry prices only. The right-hand column says what each one actually does.MyBusinessAdPro£9writes the adsMintli£9makes the creativeAdyft£39builds and runs the campaignMarketRead£49builds and runs the campaignNot shown: Madder (free during early access, price not set) and Meta Advantage+ (no plan price). Checked 30 Oct 2026.

How to choose

Five questions that separate the tools, in the order we would ask them.

Does it run the campaign, or only write the ads?

Writing an ad is the easy part. Pausing losers, giving winners more budget and replacing tired ads every day is the work most small businesses never get to.

How does it charge?

A flat monthly fee is easy to plan around. A tool paid a share of your ad spend earns more when you spend more.

Who holds the money and the ad account?

Your budget should go from your card to Meta, and the campaign should sit in your own ad account so you keep it if you leave.

Can you see the result before you pay?

A free preview of the actual ads beats a promise.

Will it spend before you say so?

Look for a tool that sets everything up switched off until you approve.

Questions people ask

What is the best Facebook ads tool for a UK small business?

It depends on what you want done for you. If you want Facebook and Instagram ads built and run for you, MarketRead (our product) does that for £49 a month and never takes a cut of your ad spend. If you also want Google ads, Adyft covers Meta and Google. If you only want ad copy and images, MyBusinessAdPro and Mintli start at £9 a month and focus on making the ads.

How much does MarketRead cost?

£49 a month for one business. Seeing your ads is free with no sign-up, building them in your own Meta ad account is free, and going live starts 14 days free. Your ad budget goes from your own account to Meta.

Do these tools take a cut of my ad spend?

MarketRead takes £0 of your ad spend; its fee is a flat £49 a month. Adyft says it takes 0% of your ad spend. Madder, MyBusinessAdPro and Mintli state no cut on the pages we read. Meta Advantage+ is Meta's own feature set, not a third-party service.

Will a tool spend my money without asking?

MarketRead sets everything up switched off, and nothing turns on until you press Go live. Madder says nothing launches without your OK. Adyft says you review and launch in a click.

Do I need my own Facebook ad account?

MarketRead builds the campaign inside your own Meta ad account and you approve access through Meta itself. Madder lists a Meta ad account with a way to pay as something you need.

Is there a free way to try each tool?

MarketRead shows your ads free with no sign-up. MyBusinessAdPro offers a 7-day free trial with no card. Mintli has a free plan with 5 free ads. Adyft has a 14-day free trial with no card. Madder is free during early access by invitation.

Is Meta Advantage+ a replacement for these tools?

Advantage+ is a suite inside Meta's own ad tools that applies AI across a campaign's audience, placement and budget. It is not a separate service with its own plan price on Meta's page, so it sits alongside the tools above rather than competing on price.

See the ads before you pay anything. Paste your website and MarketRead shows the Facebook and Instagram ads it would run, free and without sign-up. See my ads

Read more: MarketRead pricing · MarketRead against each of these tools, side by side · Blog